We were part of a redesign of the entire brand from Fitrecepy.cz on Jimezdrave.cz. The aim of the project was to create a completely new e-shop with user administration and custom web graphics. During continuous development, we also implemented a lot of marketing functions on the e-shop, from system messegging to the possibility of having several product pages for the same product. In 2021, we successfully expanded the e-shop to three other European countries. Because the brand is very popular, the website must be prepared for a large influx of people, especially when launching special offers or before the Christmas holidays. We collaborated with the company on the development.
Company Jíme zdravě is one of the most popular Czech brands when it comes to selling cookbooks. Sold was more than 120,000 pieces ! Their cookbooks focus primarily on healthy eating, or they clearly show how a known recipe can be modified so that it is not so fat, caloric, in short, a little healthier than its original version.
The website is debugged for all devices, the web application also provides an API for mobile applications for Android and iOS.
The application offers order management from the application's e-shop.
The template was created per pixel exactly according to the graphic design.
The website is connected to Google Analytics and Facebook Pixel via Google Tag Manager, extended by events for the e-shop, together with several custom events for analyzing the behavior of e-shop visitors.